Why Creating Client Proposals Tests Your Business Concept
Spent yesterday turning the value proposition for the VIDA LUZ company into an actual client proposal. Fascinating how this seemingly straightforward task reveals so much!
Every time I translate a concept into a concrete offer, it becomes a powerful validation exercise. Suddenly you have to make all these precise decisions - what to emphasize, how to frame it, how to make it click with specific clients, how the price matches the value, etc. The devil really is in those details.
The best part? Watching the team's reaction and feedback from close circle. As the proposal took shape, there were multiple "Aha!" moments. Seeing the concept translated into practical terms helped everyone grasp the totality of what we're offering. It's like the difference between having a recipe and actually cooking the dish - you discover nuances you never considered while writing it down. Things that made sense in theory became tangibly real.
Quick learning: Creating a client-ready proposal is probably one of the best validation exercises for any innovation concept. It forces you to answer all those uncomfortable questions you might have skipped in the theoretical phase.
My brain feels properly fried today after all that thinking, but we've got something solid to show our first clients this week. Can't wait to hear their feedback!
— Yarmo Covich